Interview with Felix Schniz for the “World Pokémon Day”: Why the Games are Still a Hit 28 Years Later

The enduring popularity of the Pokémon franchise can be explained by a mix of nostalgia, constant innovation, and their appeal to a wide and diverse fan base, as Felix Schniz, game studies scholar and senior scientist at the University of Klagenfurt, explains: Pokémon is a pioneer of this dynamic. The game perfectly shows how a franchise can stay fresh and relevant through the ongoing reinterpretation of its genre dimensions.

Read the whole interview here: Dringel, Severin: “Tag des Pokémon – Warum Pokémon 28 Jahre später immer noch ein Renner ist.” Kleine Zeitung International, 27.02.2024. https://www.kleinezeitung.at/international/18047876/warum-pokemon-auch-nach-zwanzig-jahren-immer-noch-ein-renner-ist